122 categories · 20,000+ apps
Shopify app categories
Browse all 122 Shopify app categories on the Shopify App Store, ranked by size and average rating. Across 20,000+ apps, most categories are crowded but mediocre — the indigo gap to 5 stars shows the room left to build a better app. The biggest, lowest-rated categories are where a new Shopify app can win.
Avg rating today Opportunity gap
Sort by
Analytics
Wide open
Upsell and cross-sell
Beatable
Shipping
Wide open
Discounts
Weak field
SEO
Weak field
Chat
Wide open
Inventory sync
Weak field
Dropshipping
Weak field
Delivery and pickup
Wide open
Shipping rates
Weak field
Cart customization
Beatable
Workflow automation
Weak field
Product variants
Beatable
Pop-ups
Beatable
Banners
Wide open
Bulk editor
Weak field
Product reviews
Beatable
Inventory optimization
Wide open
Invoices and receipts
Weak field
Store data importer
Wide open
Third-party logistics (3PL)
Wide open
Email marketing
Weak field
Loyalty and rewards
Beatable
Product bundles
Competitive
Product content
Wide open
Page builder
Beatable
Ads
Beatable
Badges and icons
Weak field
Print on demand (POD)
Weak field
Social proof
Competitive
Image editor
Weak field
Abandoned cart
Beatable
Pricing optimization
Weak field
Shipping solutions - Other
Wide open
Accounting
Beatable
Legal
Weak field
3D/AR/VR
Wide open
Order tracking
Weak field
Product feeds
Weak field
Product display - Other
Wide open
Orders - Other
Wide open
Video and livestream
Beatable
Stock alerts
Beatable
Image gallery
Competitive
Search and filters
Wide open
Marketplaces
Beatable
Affiliate programs
Weak field
Blogs
Weak field
Design elements - Other
Weak field
Fraud
Wide open
Wholesale
Competitive
Accounts and login
Beatable
Product comparison
Weak field
Helpdesk
Wide open
Countdown timer
Wide open
Wishlists
Weak field
Checkout - Other
Wide open
Forms
Weak field
Images and media - Other
Wide open
Returns and exchanges
Beatable
Marketing - Other
Wide open
Currency and translation
Beatable
ERP
Wide open
Storefronts - Other
Wide open
SMS marketing
Weak field
Pricing quotes
Competitive
Custom file upload
Weak field
Navigation and menus
Beatable
Content - Other
Wide open
Taxes
Weak field
Surveys
Beatable
Metafields
Wide open
Geolocation
Beatable
Operations - Other
Wide open
Order editing
Beatable
Retail
Beatable
Collections
Beatable
Store locator
Beatable
Subscriptions
Competitive
FAQ
Wide open
Animation and effects
Weak field
Event booking
Weak field
Digital products
Beatable
Order limits
Beatable
Mobile app builder
Competitive
Custom products - Other
Wide open
Site optimization - Other
Wide open
Pre-orders
Competitive
Staff notifications
Wide open
Accessibility
Weak field
Anti theft
Weak field
Inventory - Other
Wide open
Advertising - Other
Wide open
Promotions - Other
Wide open
Donations
Competitive
Warranties and insurance
Competitive
Pay later
Competitive
Payment experience
Wide open
Selling online - Other
Wide open
Support - Other
Wide open
SKU and barcodes
Beatable
Web push
Beatable
Pricing - Other
Weak field
Cookie consent
Weak field
Sourcing options - Other
Wide open
Giveaways and contests
Beatable
Upsell and bundles - Other
Wide open
Search and navigation - Other
Wide open
Payment options - Other
Wide open
Gift cards
Competitive
Gift wrap and messages
Competitive
Security - Other
Wide open
Social trust - Other
Wide open
Notifications - Other
Wide open
Gifts - Other
Wide open
Customer loyalty - Other
Wide open
Selling in person - Other
Wide open
Finances - Other
Wide open
Internationalization - Other
Wide open
NFTs and tokengating
Weak field
Digital goods and services - Other
Wide open
Returns and warranty - Other
Competitive