As of July 2026, the Shopify App Store counts 22,905 active apps across 122 categories, carrying roughly 897,000 merchant reviews between them. Half of those apps have never received a single review, fewer than 1% have passed 1,000, and the store is adding new apps faster than at any point in its history. Every number in this report comes from AppAnalizer's live database of active App Store listings — refreshed daily from Shopify's official sitemap, inactive and delisted apps excluded — extracted on July 7, 2026. No sampling, no estimates: this is the whole store, counted.
How many apps are on the Shopify App Store?
22,905 active apps, spread across 122 categories (an app can belong to several). The biggest categories give a clear picture of where developers concentrate:
The concentration is real but not extreme: the top 10 categories account for a large share of listings, yet 122 categories means most niches still have fewer than 200 competitors. The interesting signal is never the raw count alone — it is the count crossed with satisfaction, which is exactly what the category explorer surfaces per vertical.
Half the store has zero reviews
Review counts follow a brutal power law. Here is the full distribution across all 22,905 apps:
- 0 reviews — 11,422 apps (49.9%). Half the store is effectively invisible: no social proof, no ranking signal.
- 1–9 reviews — 7,066 apps (30.8%). Live, but pre-traction.
- 10–99 reviews — 3,122 apps (13.6%). Early businesses.
- 100–999 reviews — 1,130 apps (4.9%). Established players.
- 1,000–9,999 reviews — 163 apps (0.7%). Category contenders.
- 10,000+ reviews — 2 apps. Two. In the entire store.
Put differently: only 165 apps — 0.7% of the store — have crossed 1,000 reviews. If you are choosing where to compete, this distribution is the single most important chart in this report. It also means review count is a meaningful proxy for revenue — we showed how to convert one into the other in How Much Do Shopify Apps Make?
Ratings and the Built for Shopify badge
Among the 11,483 apps that have at least one review, the average rating is 4.44 and the median is a flat 5.0. Ratings skew high on the App Store — unhappy merchants tend to uninstall silently rather than review — so a listing under 4.0 is a much stronger negative signal than it looks.
The Built for Shopify (BFS) badge separates the field sharply:
- 1,686 apps hold the badge — 7.4% of the store.
- BFS apps average 4.85 stars against 4.37 for the rest.
- The median BFS app has 64 reviews; the median non-BFS app has zero.
Badge holders are a selected group, so part of that gap is selection rather than cause — but for a merchant scanning a category page, the correlation is what matters. You can filter any category down to BFS-certified apps only to see how thin that top layer really is.
What Shopify apps charge
Of the 18,483 apps with published pricing, the split is:
- Freemium — 8,027 apps (43.4%). The dominant model: a free tier plus paid plans.
- Paid only — 7,755 apps (42.0%). Every plan costs money.
- Entirely free — 2,701 apps (14.6%). Often lead-gen for a platform or service.
Across the 15,495 apps with a monthly paid plan, the median entry price is $9.99/month. The quartiles: 25% of apps start at $5 or less, 75% stay under $21, and only the top decile starts at $49 or more. Category medians stretch from $4.99 (Badges and icons) to $49 (Mobile app builder) — a 10x spread that says the category you pick sets your pricing power before you write a line of code.
The store is growing faster than ever
Of the apps active today, 63% launched since January 2024. The recent cohorts, by launch year: 2,404 apps from 2023, 3,655 from 2024, 4,183 from 2025 — and 6,659 launched in the first half of 2026 alone, roughly 37 new apps every day. (Older cohorts are undercounted in an active-apps snapshot, since delisted apps drop out — but the acceleration in the recent cohorts is far too steep to be an artifact.) AI-assisted development has collapsed the cost of shipping an app; it has not collapsed the cost of earning reviews, which is why the zero-review half of the store keeps growing.
Demand is shifting too: over the last six months, review growth concentrated in operational categories — Workflow automation (+54%), Order limits (+51%), Fraud (+45%) — a live ranking you can follow on our Trends page, refreshed daily.
Every statistic in this report is a filter away in AppAnalizer — by category, rating, review count, price, badge and launch date, exportable to CSV. Start your free research session →
See also: How to find a good Shopify app idea · How much do Shopify apps make? · The most underserved categories in 2026