Refina: AI Product Advisor
Turn shopper questions into sales. Refina is an AI concierge for Shopify that understands plain language and recommends the right products—boosting conversions
Reduce shopper hesitation. Increase conversion.
Refina helps shoppers weighed down by decision fatigue. On product pages, Refina offers ranked alternatives, explains the meaningful differences, and helps shoppers compare options in context — helping merchants address purchase hesitation, lower abandonment rates, and convert more shopping sessions into sales. An AI chat window allows shoppers to ask in their own words exactly what they are looking for. Refina responds with expert picks + reasons why.
Refina helps shoppers weighed down by decision fatigue. On product pages, Refina offers ranked alternatives, explains the meaningful differences, and helps shoppers compare options in context — helping merchants address purchase hesitation, lower abandonment rates, and convert more shopping sessions into sales. An AI chat window allows shoppers to ask in their own words exactly what they are looking for. Refina responds with expert picks + reasons why.
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- Ranks similar products and explains the meaningful differences
- Helps shoppers compare alternatives directly on product pages
- Reduces abandonment caused by hesitation, too many choices, & decision fatigue
- Works inside your theme with automatic real-time catalog sync
- Includes optional Welcome, PDP, and chat handoff surfaces