ORCA Analytics & MA Service
運用四大消費者分析模組，協助品牌解析會員數據，勾勒出顧客輪廓並建立 LRFM 模型與分群標籤。擁有新客率、留存率、移轉率、滲透率等重要指標呈現，透過相關性與交叉分析，提供產品搭售最佳組合推薦。
Analyze consumer purchasing behavior to bring high profits.
As an e-commerce operator, are you facing rising ad costs, declining traffic, relying solely on loyalty cards, or planning marketing by intuition? In the big data era, precise segmentation is essential. ORCA analyzes customer behavior, building LRFM models and segments. It calculates key metrics and finds the best product bundling, high-value customers, and conversion opportunities. Combined with ORCA MA+, use first-party data for personalized marketing, delivering timely, relevant content.
As an e-commerce operator, are you facing rising ad costs, declining traffic, relying solely on loyalty cards, or planning marketing by intuition? In the big data era, precise segmentation is essential. ORCA analyzes customer behavior, building LRFM models and segments. It calculates key metrics and finds the best product bundling, high-value customers, and conversion opportunities. Combined with ORCA MA+, use first-party data for personalized marketing, delivering timely, relevant content.
more
- Market Summary: View LRFM and behavior metrics such as penetration rate and AOV.
- Overlapping:Analyze sales of two products to plan bundling marketing activities.
- Switching: Compare churn and retention rates to inform product development plans
- Relative: Suggest relevant products to customers using product group correlation
- Leverage first-party data to send the right message at the right time.