Littledata ‑ The Data Layer
Littledata boosts the performance of Google Analytics, Google Ads, Meta Conversions API, TikTok, Pinterest and Klaviyo campaigns by tracking more customers.
Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo.
Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns.
For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.
more
- Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
- Enhanced Conversions for customer matching and lower CAC in Google Ads
- Improved Event Match Quality Score in Meta Conversions API
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data