Aixel: Accurate ROAS & Pixels — Analytics app for Shopify
Enhance Meta tracking with first-party data. Get real-time insights, custom events, and accurate attribution to optimize your ad performance
First-party pixel for every marketing channel. No blind spots. Better ROAS
Aixel gives you a complete picture of every customer — from the first ad click to the final sale, wherever that happens. Server-side tracking recovers conversions hidden by iOS and ad blockers. Durable IDs extend visitor recognition beyond the 7-day browser limit across devices and sessions. WhatsApp chats and offline orders are matched back to the campaigns that drove them — giving your ad platforms the accurate first-party data they need to sharpen audiences and improve ROAS.
Aixel gives you a complete picture of every customer — from the first ad click to the final sale, wherever that happens. Server-side tracking recovers conversions hidden by iOS and ad blockers. Durable IDs extend visitor recognition beyond the 7-day browser limit across devices and sessions. WhatsApp chats and offline orders are matched back to the campaigns that drove them — giving your ad platforms the accurate first-party data they need to sharpen audiences and improve ROAS.
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- Every sale tracked — whether it came from ads, WhatsApp or an offline order
- Every WhatsApp order traced back to the campaign, ad set and creative that won
- 90+ day customer tracking across every device — not the standard 7-day limit
- One unified view — ads, organic, AI, WhatsApp and offline all in one dashboard
- One-click setup — better signal quality and match rates across every ad platform